Product Launch

Product Launch

by Dr Event; Romis Ali, Director Events & Production, MUAR Events International

How can the Launch of new products affect the way I network at meetings?

When you have a new product to launch, you make sure that you have a 20 to 30 second pitch ready for the next networking event you attend. You also make sure that you I have a supply of product announcements offering a free sample. “As I work through the crowd, I make sure that I am talking to a person that could use my product, by listening carefully to what they have to say, and if the product does not fit I go on to the next conversation.” Dr Events—

The important thing to remember is that you should not force your product onto everyone you talk to. You have a job to listen intently to what they have to say and then make a judgment as to the fit of what you have to offer. Sales of new products are not made or broken through networking events, they are simply introduced so that the next time an event occurs and you have product to display, some attendees will be aware of your offering. The best thing is to make sure that you are excited about your product or service, you are an expert in the field, and that you are able to deliver what is promised. All three need to be present while attending an event and making the product launch. If one item is missing, the product is not likely to be well accepted.

Sometimes a networking event will allow participants to have a display booth. In that case, you should make sure that you have a table or share one and offer tests or trial sizes with feedback forms. It is one thing to give out the product; it is another thing to get feedback on its application. Never give out anything without having a way to contact the potential product user.

Romis Ali (romisali@muar-events.com), is Events & Production, Director of MUAR Events international, Pakistan based events & PR management company specializing in managing corporate events, corporate documentary production, festivals, designer wedding management and sport event management services.