New yaer Party - corporate expebsive time of Year

New Year Party
- corporate expensive time of Year

by Dr Event; Romis Ali, Director Events & Production, MUAR Events International

The time has drew closer to cross the threshold of the New Year parting behind the previous One...it's again the time for the New Year bells to halo and also to catalog up expenses for an workplace or social event. As the notion of New Year party comes to your wits the former thing that strikes directly to your head is the "venue”, a place which should be Ideal as from all the points. A venue that should be accommodating Convenient comfortable and top most the party material type!

Dr Events-

Once you inaugurate to search for the venue the finest time to start the hunt lies somewhere amid the end of August and mid of October. This time perimeter not only allows u to handle the last minute alacrity but also accommodate u with many preferences to offer because as the new year eve approach nearer it gets harder to get a diamond venue for the event.

In this stare the most important factor that your in-house Party Planer should realize is that the venue should be centrally located for all the invites, not only confers a good impression but also proves to be helpful in managing things at the right time. More or less all venue claims to venture a faultless party one but the certainty lies somewhere else

Ideal venue selections are full of a checklist of the position Atmosphere availability and accommodation of the venue. As New Year Parties are by and large organized at the late hours it is very necessary to find a suitable adjustment but also that has a range of options for those who wish to stay the night, at least 10% of the invites. The Eve is an expensive time of year for everyone, so unless you are paying for accommodation as well as the event, ensure that there are arrange of different priced accommodation options either at the venue, or nearby.

Another important factor is to endow with a range of options to the patron regarding his party management. After settling the venue and ease of access issues comes the atmosphere and theme selection. This part can be chosen from a wide range of options and desire of the planner. As if someone wants an open air array for the night the venue will be selected in different approach while for a formal Dress code occurrence a 5 star hotels or restaurant with party lodges and lounges can be a best heave!!...

Along with this a spruced and experienced event manager may assist u in the tiniest particulars of your event he may hold the ability to bring into your consideration venues other than your choice where all the requirements could be fulfilled .the company holds the aptitude to even get u party rock at the place where it is not promising for others to do the honor..

As new year eve is probably one of the most imperative event of the year therefore one needs to choose a event management company with a great silhouette and professional teams that can make your event the D-Day of the present and upcoming year and along with it making u feel tranquil and out of strain from all the Hassle ranging right from the head of the party type to the last penny u pay!!!

The Event Management Companies have a wealth of experience gained through managing events over many years. They work closely with Clients and Venders to develop solutions to deliver - tailored made to your event needs also create opportunities to communicate your key messages and help you to build long term relationships with your audience and staff members.

So ease your worries by choosing your event managers, can help in many different areas - that might be outside of your area of expertise, you may not have time, or you may be looking to reduce costs.

Ayez d'une bonne partie et d'une chance !!!

NOUVELLE ANNÉE HEUREUSE -- FELIZ AÑO NUEVO

Romis Ali (romisali@muar-events.com), is Events & Production, Director of MUAR Events international, Pakistan based events & PR management company specializing in managing corporate events, documentary production, festivals, concept writing, designer wedding and sport event management services.

Corporate Venue Idyllic

Corporate
venue idyllic

by Dr Event; Romis Ali, Director Events & Production, MUAR Events International

“Familiarity can breed boredom. Fortunately with thousands of venues across the country there settle for the mediocre. With a little forethought and the help of this article you will be able to host a truly memorable event. “

Forward thinking
The first step is to plan well in advance of your event. The best venues can be very busy at peak times of the year so for peace of mind you need to book early. However if you have left it late do not despair. It is more important to know exactly what you are looking for because this will help you narrow the choices and find the perfect venue. With such an enormous variety of venues in the country - perfect is out there.

Rank your Event?
The type of event you are hosting will completely affect your choice of venue. It goes without saying that full scale awards ceremonies require a different venue to intimate business meetings. Know what the event is and what you hope to achieve from it. Galla Dinner, Product Launches, Company Fun Days, Large Exhibitions, Small Exhibitions and New year Parties all need to be treated differently. Don't take your staff to the same place each time!

Eventual result you want to achieve?
Be honest with yourself about your aims for the event. If you want a basic functional venue that will simply suit your needs then opt for that. If however you want to wow your delegates with an ostentatious display of wealth then it is important you pick your venue accordingly.

Estimate the size of your jamboree
The number of people you expect to attend is very important. You will not want to book out the main hall at the EPB Expo Center if you are only expecting a few. Conversely you do not want to pick a venue that is too small for your delegation. Many venues have flexible capacities so if you expect your numbers to fluctuate then explain this to the venue managers. Some venues even have moveable walls to accommodate the right numbers of people.

Location - Parking and ease of access
Access to your venue is crucial. Is it easy to find, or well sign-posted? Is there a railway station nearby? Are there sufficient car parking arrangements? Are you near the Airport? Know your delegates because it is no good having a beautiful country venue if none of your delegates drive.

Financial plan
Does the meeting venue fit your budget? As with everything your choice will ultimately boil down to cost. Be aware of any extras that need to be considered e.g. data projectors, AV equipment and lighting and find out when payment will be required. Ask about the rates on offer. Many venues offer 24 hour rates, Dinner, Bed & Breakfast rates and Day Delegate rates. This could considerably reduce your bill. It is also important to find out about the venue cancellation policy in advance just in case you are forced to withdraw.

Persona of venue
The personality of your venue is difficult to quantify nevertheless it is important. Try asking the following questions: Does the venue have air conditioning? Is there natural daylight in the venue? Is the restaurant/bar what you're after? Are refreshments provided? Remember it's important that you choose what's right for your delegation.

Make sure for yourself
If you can; visit the venue in advance. Speak to the staff, check out the quality of services and get a feel for the place. Do not despair if you do not have the time or inclination to do this yourself there are many companies that specialize in finding the perfect venue for you.

Romis Ali (romisali@muar-events.com), is Events & Production, Director of MUAR Events international, Pakistan based events & PR management company specializing in managing corporate events, corporate documentary production, festivals, designer wedding management and sport event management services.

Product Launch

Product Launch

by Dr Event; Romis Ali, Director Events & Production, MUAR Events International

How can the Launch of new products affect the way I network at meetings?

When you have a new product to launch, you make sure that you have a 20 to 30 second pitch ready for the next networking event you attend. You also make sure that you I have a supply of product announcements offering a free sample. “As I work through the crowd, I make sure that I am talking to a person that could use my product, by listening carefully to what they have to say, and if the product does not fit I go on to the next conversation.” Dr Events—

The important thing to remember is that you should not force your product onto everyone you talk to. You have a job to listen intently to what they have to say and then make a judgment as to the fit of what you have to offer. Sales of new products are not made or broken through networking events, they are simply introduced so that the next time an event occurs and you have product to display, some attendees will be aware of your offering. The best thing is to make sure that you are excited about your product or service, you are an expert in the field, and that you are able to deliver what is promised. All three need to be present while attending an event and making the product launch. If one item is missing, the product is not likely to be well accepted.

Sometimes a networking event will allow participants to have a display booth. In that case, you should make sure that you have a table or share one and offer tests or trial sizes with feedback forms. It is one thing to give out the product; it is another thing to get feedback on its application. Never give out anything without having a way to contact the potential product user.

Romis Ali (romisali@muar-events.com), is Events & Production, Director of MUAR Events international, Pakistan based events & PR management company specializing in managing corporate events, corporate documentary production, festivals, designer wedding management and sport event management services.

Branding - Burning Your Company in the Minds of Your Customers

Branding
-Burning Your Company
in the Minds of Your Customers

So much about branding seems logical and sensible that it's difficult to imagine a time when the concept wasn't so obvious. With the advent of marketing science, and its expansion into advertising, packaging, and corporate identity, we are all now far more conscious of image and impression when it comes to products on our supermarket shelves and high street stores. But as a small business owner, or as a sole trader or someone about to start up a small business, how do issues of branding affect you?

Is this something you need to consider or is it just for the "big guys" Most people understand that if you are going to have a business, or if you are going to trade at any level, the base minimum you need in relation to image is a logo and some business stationery unfortunately, for many, this is as far as they go and complications evolve over time through having a business which is not represented in clear terms by the information it distributes about itself. Branding isn't just about logos and stationery, its about the letters and emails you write and the adverts you commission, its about the way you interact with your customers and workforce. Its about showing people who you are and what you do as much as it is about telling them.

If you ever get into a discussion with a brand manager or brand marketer you will soon hear them use the word "personality". It is a core concept in brand marketing and provides a useful device for understanding brands and how they gain a foothold in the public imagination. Especially in the consumer, retail and service industries, every high profile company will have a "brand image".

This is more than just its logo or corporate stationery, this is a considered core strategy for dealing with everything from their internal office affairs to the public relations and products. And its based upon the concept of "personality".

Simply put, the idea is similar to one that actors and fiction writers would be familiar with: You have a character name, and you describe his or her values, characteristics, qualities, philosophy, interests, politics everything, in fact. You create a complete character profile of this fictional entity so that when you write about him or her in your story, you know him as if he were a real person.

This is often referred to as the character's "back-story". Because of this work you know how your character will act in a particular circumstance and what he will say and do. In fact, when two such "characters" meet in your work of fiction, they almost write the dialogue between them.

Because of the research, fictional characters become quite lifelike, and the best made characters enter the consciousness of the readership so deeply that they cry when something bad happens, to them, and they talk about them among their friends as if they were real people.

So, let's get back to the issue of branding. A brand begins like a fictional character's back-story. A brand begins as that list of qualities which the company or product stands for. This list of core qualities or characteristics is often referred to as the DNA of the brand since it acts like an implicit blueprint or genetic profile and determines the unique characteristics of the explicit brand.

The bigger the company or product, and the wider its range of products or services, then the more detail has to go into this "branding exercise". Once those core attributes are established, and that DNA has been identified, then the entire workings of the company or service will be fine tuned to reflect those core qualities and attributes.

The more these qualities and attributes become associated, in the minds of the consumer or service user, the more the company is said to be "branded". It is an exercise of association, not unlike that of Pavlov's dog. Pavlov was a Russian psychologist famous for observing that if he rang a bell each time he fed his dog, it would begin to salivate on hearing the bell even if food wasn't forthcoming.

In a world where advertising is everywhere, branding is a way of positioning your company or product in the minds of your customers, and potential customers. Having a strong brand means you don't have to fight for people's attention on every billboard and television advertisement because your audience is pre-informed: they carry an awareness of your company and it's values in their memories and you just have to reinforce that perception each time.

This is a far more intimate relationship than mere advertising since it has to be built over time but once established, it is a connection that perpetuates. Whatever your business or whatever the size of your business, considering your brand and how that is perceived by your customers is an essential ingredient of building your business and credibility.

TRADE SHOW DISPLAY – THE SUCCESS FACTOR

Published in Issue 24, Aug 2007

the SUCCESS FACTOR

Trade Show Display –

T

rade Show Display & Your Brand

Brand Display, in a trade show serves as a jump off point in its effective launch and market intro. While planning a Trade Show it must be focused to fulfil the needs of the brands and products but more efforts are made to select and manufacture display which should add colours to the products. The effective trade show display would need to consider various points as well as factors to make it a success story. The display in trade show deemed highly important for the success of the show since it will become the major selling point. It is therefore utmost important to come up with trade show displays that are of incredibly good quality and a definite value for viewers. The display should be eye catching manufactured using innovative means and trends will always attract major crowed.

2. Variety of Displays
While planning a purchase of trade show displays surfing on internet will enhance your vision and broaden range of your ideas. You will more choice to select which fit in to your brand structure and kind. In case, you want to be more careful and selective in quality then it would be best to get your stocks of trade show displays from local manufacturers, using picture of various displays and making your own one which suits best .This is better for you because you can see the merchandise before hand to ensure you will be happy with it before it is purchased.

3. Invest Minimum - Get Maximum on your Trade Show Displays
There are number of Trade show displays varieties available in the market and vary drastically, basing on the merchandise. In case, trade show displays that are used on table top then keep in mind these are much cheaper and available with various manufacturers who make these kinds of merchandise. There are also a lot of designs you can get for this kind of trade show display. Therefore, this is a very good to make less investment for you to make and getting maximum in quality and numbers. Few variant styles of such trade show displays for the table top are appended below:-

• The pop-up
• Folding panel
• Prezenta show style
• Show max table top

4. Floor Standing Displays
These trade show displays are also called as the free standing displays that are designed to be able to stand alone during the trade show. There are many different sizes as well as sizes and colours for these floor standing trade show displays, the most popular being floor standing trade show display models that are 10 foot-long pop-ups. The floor stnding trade show displays also come in the folding panel, type of display.

5. Roll-Up Displays
There is also the roll-up trade show display. The roll-up trade show display is also often referred to as the banner stands. The banners shades or the banner blades are portable trade show displays that offer tremendous flexibility and are most often used for either the trade show display stand alone units or the ones that are being used in conjunction with a larger trade show display in order to be able to highlight a particular item of interest in a trade show. This type of trade show displays are light in weight & design and are small as well as compact in size that makes them the perfect economical in logistics trade show displays since they are also quick and extremely easy to be set up. There are two kinds of the roll up trade show displays, the single-sided roll-up trade show display as well as the dual-sided roll-up trade show display.

6. Accessories
Other trade show displays that you can purchase either from the internet trade show display stores or from the local trade show display merchants are the so-called trade show display accessories that are trade show display pieces that will not only complement your other trade show displays but can pull off that finishing touch to your trade show display. Trade show display accessories are the following:

• Extra halogen lights
• Trade show display carpet
• Podium kit
• Director's chair

7. Have a Good Show & Good Luck!
The success of your trade show is heavily reliant on your trade show displays that are why you need to find really good pieces to act as your trade show displays. May it be newly mad-e custom trade show displays or second had trade show displays, it really does not matter how much it costs as long as it each and every bit of you trade show displays complement each other and look great together. That is really the main key to a successful trade show.


Dr Events.

Dr Events..